Olea Licensing Models
1. Exclusive licenses: - These are license agreements where the technology is granted exclusively to a single organization for a narrow application. Startup licenses are usually exclusive licenses. Exclusive licenses are a good model for distribution when the licensee will have to commit significant resources to marketing or to product development, and when they want to be the only entity with rights to commercialize the technology. Some licenses may limit the exclusive rights to a certain market, to a field of use, or by some number of years, so that multiple licenses can be offered with limited exclusivity.
2. Non-exclusive licenses – These agreements allow multiple organizations to have equal rights to a technology. This may be necessary due to the broad utility of the technology and is most frequently the way that our software is licensed.
3. End-user agreements – These licenses address the use of digital images, user-ready software, and similar fixed innovations. The end user agreement is usually a type of non-exclusive agreement. The major difference between non-exclusive licenses and end-user agreements is that, under end-user agreements, the recipient does not have the right to resell the innovation or to include it in another product. Any reselling or sub-licensing would require at least a non-exclusive license.
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